Sarah Lewis

Could a ‘Near Win’ be Better Than The Win?

The Near Win

Think about a time when you won – by a lot.

Think about what was going through your mind…

  • “Who’s ready to celebrate?!”
  • What are we having for dinner?
  • “All of my hard work has finally paid off.”

Think also about a time when you lost – by a lot.

Think about what was going through your mind after that…

  • “This isn’t for me.”
  • “I’m ready for bed… It has been a long day.”
  • “I don’t even want to think about competition anymore.”

Now, think about a time when you almost won – but didn’t.

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“A near win shifts our view of the landscape. It can turn future goals, which we tend to envision at a distance, into more proximate events. We consider temporal distance as we do spatial distance. (Visualize a great day tomorrow and we see it with granular, practical clarity. But picture what a great day in the future might be like, not tomorrow but fifty years from now, and the image will be hazier.)” ~ Sarah Lewis, The Rise


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